导读荐语
零售顾问克莱尔·雷纳出自一个商业世家,其家族的零售业务已经有150多年的历史了。雷纳自小就在父母的零售企业工作,之后参加过麦当劳的快速通道管理项目,还为几家知名的英国零售商工作过,其中就包括玛莎百货(Marks and Spencer)、BHS百货公司、电器零售商迪克森(Dixons)、百货零售商爱顾商城(Argos)和西夫韦连锁超市(Safeway),即今天的莫里斯连锁超市(Morrison’s)。雷纳将和你分享她从实际工作中获得的宝贵经验,告诉你如何维系跟零售商之间的合作关系,并最终总结出12条可操作的计划。雷纳在本书中阐述真知灼见,非常适合想把商品和服务推销给零售商的供应商。对于尚在成长和扩张中的供应商,她这儿的有用信息可谓取之不尽用之不竭。getAbstract在此诚挚地把这本内容丰富的佳作推荐给正在着手向零售商推销产品和服务的供应商们。
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零售顾问克莱尔·雷纳(Clare Rayner)在英国被誉为零售冠军。她曾效力于多家零售公司,担任过思爱普(SPA)和埃森哲(Accenture)的高级顾问。
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