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购物者营销是一种发展迅速的促销理念,但是如何使这种促销理念发挥作用呢?营销顾问和编辑马库斯·斯塔尔博格和维尔·梅拉等37位购物者营销专家撰写了近四十篇文章,详细地阐述了这种策略如何发挥作用,概括了这种策略的优势,并解释了应如何实施这种策略。getAbstract强烈推荐读者阅读这一有关购物者营销的重要文献。这本书综合了零售业一线人员的深刻见解和建议,对产品与品牌经理、包装专家、橱窗设计师、推销专家、零售和制造业营销及销售高管,以及营销、推销和销售专业学生都有裨益。
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马库斯·斯塔尔博格(Markus Ståhlberg)和维尔·梅拉(Ville Maila):分别担任欧洲一家大型购物者营销咨询公司——现象集团公司(Phenomena Group)的首席执行官和策划总监。
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