In this richly anecdotal, conversational and groundbreaking approach to problem solving, iconoclastic marketing consultant Adam Morgan and co-author Mark Barden help you learn to identify your habitual thought and emotional patterns so you can sidestep them when you face obstacles. They show how a tiny shift in perspective can bring enormous changes. The authors offer remarkably perceptive advice, with insight into and compassion toward the almost infinite roadblocks people put in their own way when trying to overcome a limitation. Unlike most authors who combine the psychological and the practical, Morgan and Barden never exclude themselves from those who need help. They discuss overcoming their own patterns of pessimistic self-regard. The authors’ practical guidance applies to career and personal situations. getAbstract recommends this singular, joyous journey of self-exploration to CEOs, managers, entrepreneurs, the self-employed, students, those fascinated by the psychology of success and failure, and anyone who wants to deal more effectively with any restraint, including self-imposed limits.
About the Authors
Adam Morgan wrote the bestseller Eating the Big Fish and founded the global marketing consultancy Eatbigfish; business speaker Mark Burden heads the firm’s West Coast operation.
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Comment on this summary
3 years agoA good summary and more precise than the usual "biz self help" around strategies to deal with challenges. But of course as per the genre the uplift is momentary and the onus is still on the reader to "magically transform" themselves and get the benefits.