- Concrete Examples
The leaps and bounds of China’s e-commerce industry since the beginning of the 21st century introduced a new shopping experience to Chinese consumers while fundamentally changing the country’s entire business environment. Caijing magazine reporters He Xiaoqing and Ye Nan trace the overall development of the Chinese e-commerce industry but also dig deeper – for example, by analyzing innovative business models.
About the Authors
Reporters He Xiaoqing and Ye Nan co-authored this article for Caijing, a leading business and economics magazine in China.