Marketing firms and copywriters have long used their creativity, market knowledge and gut feelings to create campaigns that have been more or less successful since advertising began, but much of what they created was still a stab in the dark. Would a slightly different campaign have been more effective with a certain segment of the market? Would different phrasing have created a higher value customer? Nobody knew. But the Boston Consulting Group says marketing is about to become a lot more engaging, and if you guessed that AI would be at the helm of these irresistible new campaigns, you guessed right.
About the Authors
Silvio Palumbo, Mario Simon, Will Cornock, Chris George and Yohei Shoji are professionals with the Boston Consulting Group. They partnered with Persado, a direct marketing software development company, to write this report.