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Beyond the Horse Race

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Beyond the Horse Race

How to Read Polls and Why We Should

Rowman & Littlefield Publishing Group, Inc.,

15 min read
9 take-aways
Text available

What's inside?

Beyond the surface data, polling can offer unexpected insights into voters’ values and motivations.

Editorial Rating

8

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  • Eye Opening
  • Engaging
  • Insider's Take

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About the Author

John Zogby is a prominent American pollster, author, and the founder of the polling firm Zogby International.