Summary of Business-Dō

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Business-Dō book summary
Start getting smarter:
or see our plans




  • Innovative
  • Applicable
  • Inspiring


Hiroshi “Mickey” Mikitani, founder and CEO of Rakuten Inc., built a two-person firm into one with several thousand employees that earned its place on the Forbes 100 list of the world’s most highly regarded companies. Mikitani attributes his success to a set of guiding principles that he calls “Business-Dō.” The word  means “the path” in Japanese. Mikitani’s precepts are especially applicable for new employees and start-up entrepreneurs. These axioms can enlighten anyone in business, although many are not for the faint-hearted. Hard-core success seekers – those who want to change the world and themselves – will appreciate Mikitani’s wisdom.

About the Author

Founder and CEO of Rakuten Inc., Hiroshi “Mickey” Mikitani built a two-person start-up into one of the world’s largest Internet companies. (Rakuten is a minority stockholder in getAbstract.)



The 10 Core Principles”

Hiroshi “Mickey” Mikitani and his corporation, Rakuten, Inc., live according to a set of 88 principles that are called “Business-Dō.” Ten of these principles represent the core of Business-Dō:

  1. Ignore conventional wisdom – People will tell you not to pursue your dreams. If you believe in your dreams, pursue them anyway.
  2. Set big goals – You have no idea what you can achieve. Set almost impossible goals. Use every ounce of your talent and effort every day to achieve them.
  3. Think “team” – No business can grow and win with a collection of individuals. Everyone must be a part of the team and treat the company like an owner would.
  4. Use your skills. Don’t merely dream – Work hard and commit to success. Never stop learning and stay on the lookout for new ideas and inspiration.
  5. Practice humility – Avoid thinking you deserve success. Luck plays a role, and everything can change instantly.
  6. Nurture your reputation – Build and protect a reputation that reflects your values and purpose. Your employees...

More on this topic

Management Mess to Leadership Success
Girl, Stop Apologizing
A Mind for Sales
Return on Ambition
You Don't Have to Be Ruthless to Win
Leadership Unchained

Related Channels

Comment on this summary

  • Avatar
  • Avatar
    M. D. 3 years ago
    La perseverancia en lograr sus metas lo llevo al éxito...sólo el trabajo y mas trabajo te lleva a tus metas