This interesting and provocative book synthesizes several of the most influential ideas in modern business and distills a new idea: that disruptive innovation at the bottom of the pyramid will solve the crises of environmental pollution, business stagnation and international terrorism at the top. No one can accuse author Stuart L. Hart of thinking small or of lacking imagination. His big ideas are all in place. The only missing element, as he freely admits, is one small detail: how. Capitalism must take a new course, and it's pretty clear what the new course must be, but Hart presents only a vague notion of how businesspeople are to go about turning his vision into reality. getAbstract.com recommends that business leaders read this book anyway, because it will stimulate your thinking about what might be possible. Maybe you'll be the one to figure out how to make the difference.
In this summary, you will learn
- Why capitalism must take a radical new approach if it is to survive; and
- How becoming environmentally and socially responsible is good for business.
About the Author
Stuart L. Hart is S. C. Johnson Chair of Sustainable Global Enterprise and Professor of Management at Cornell's Johnson Graduate School of Management.