Summary of A More Beautiful Question

The Power of Inquiry to Spark Breakthrough Ideas

Bloomsbury USA, more...

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A More Beautiful Question book summary
Use questions to ignite creativity, find new perspectives and shake things up.


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Smartphones, e-books and online shopping exist because someone asked, “Why not?” Journalist Warren Berger asserts that asking simple questions is crucial to creative problem solving. In this absorbing exploration, Berger details how innovators such as Polaroid’s Edwin Land and Netflix’s Eric Hastings parlayed “why” questions into huge businesses. Inquiry is far too rare in business, says Berger, because after the start-up phase, companies tend to perceive questions as threats to the established order. Berger outlines techniques that organizations can use to stimulate a spirit of inquiry, but this is not primarily a how-to manual. Instead, Berger seeks to inspire. Through dozens of stories and the insights of experts, he shows how you can use the right questions to see things that others miss and to expand the sphere of what’s possible. His concepts should be of particular interest to those in creative fields like design or advertising. getAbstract also recommends Berger’s vision of raising and answering “beautiful questions” to entrepreneurs, investors, innovators and anyone doing business in this era of rapid change.

In this summary, you will learn

  • How questioning stimulates creativity
  • Why businesses and schools discourage inquiry
  • Why the most effective questioning follows a “Why – What If – How” model
  • How to use “beautiful questions” to your advantage


It’s Not What You Already Know...
When you face a problem, you look for a solution. That seems reasonable enough, but is solution-seeking always the best strategy? You generally devise solutions by drawing on information you already know or by trying fixes that worked in the past. But ...
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About the Author

Journalist Warren Berger has written for Fast Company, Harvard Business Review and Wired. His book Glimmer was one of BusinessWeek’s Best Innovation and Design Books of the Year.

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    The creative impulse – not to mention the follow-through – is no accident. You can provoke and harness creativity with methods that are more concrete than you might expect.

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