In the right hands, a blog can be thought provoking, enlightening and entertaining. But too many blogs blossom and soon fade when, a few days or weeks after starting out, their bored creators abandon them. If you have blogging ambitions and want your blog to endure, Charlie White and John Biggs can show you exactly how to proceed. These veteran bloggers cover the elements that add up to a great blog: good software, sparkling writing, incisive reporting, and more. They explain how, with hard work and diligence, your blog can also put cash in your pocket. Stylistically, the book would be more reader friendly if it had more white space amid the blocks of type. While the authors’ advice may be too basic for experienced bloggers, getAbstract recommends their guidance to beginners eager to carve out their own little corners of the Internet.
In this summary, you will learn
- What makes a blog successful,
- How to create a winning blog and
- How to make money from it.
About the Authors
Journalist and TV producer Charlie White is a senior editor at the popular blog Mashable.com. Technology expert John Biggs is a New York Times reporter.
Comment on this summary
Contained in Knowledge Pack:
Knowledge PackCorporate BloggingHow to create interesting blog entries that add value to your company.
Customers who read this summary also read
Perfect Text, 2015
Wharton Digital Press, 2015
MIT Press, 2015