Summary of Business Beyond the Box

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Business Beyond the Box book summary


6 Overall

6 Applicability

5 Innovation

7 Style


John O'Keeffe’s book is worth a read for the simple but powerful message that it conveys: Too many people in business today are devoted to incremental improvement when they should be striving for big goals and breakthrough performance. Also of note are the techniques that he describes for cultivating creative thinking within a business. While much of the remainder will seem like a re-hash of basic problem-solving and common-sense creative thinking methodology, nevertheless recommends this book for its motivational message: Think big.

In this summary, you will learn

  • How a devotion to incremental improvement creates self-imposed barriers that limit performance;
  • How to overcome these obstacles by forsaking gradual improvement for breakthrough performance, and
  • Techniques for creative thinking and problem-solving.

About the Author

John O'Keeffe is a Group Vice President for the Procter & Gamble Company, and has had a fast-track career through marketing and general management, with worldwide experience. He has used the thinking techniques described in this book to get breakthrough results in a wide range of business.



Beyond Incrementalism
In today’s fast-paced and competitive world, incrementalism - making gradual and minor improvements to your performance - is not enough. An incremental approach creates self-imposed limits and holds you back. These limits could well bring about your failure, so it...

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