Summary of Little Bets

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Little Bets book summary


8 Overall

9 Applicability

7 Innovation

9 Style


If you think you have nothing in common with comedian Chris Rock, the late Steve Jobs, Amazon’s Jeff Bezos, architect Frank Gehry, or the geniuses at Google or Pixar, think again. Each of these stars from the worlds of business and entertainment achieved success through “little bets” – a creative, small-steps approach to thinking that helps them develop their products, services, or art. Innovators who use little bets are not afraid to experiment, to take chances or even to fail. They don’t start out with a big idea – they discover it along the way. In this brightly written, fast-paced book, author and entrepreneur Peter Sims explains the secrets of small risks and how they can help you realize your dreams in business, art, or whatever field you choose. getAbstract learned from this eye-opening primer on creative thinking and places a little bet that budding entrepreneurs will, too.

In this summary, you will learn

  • How “little bets” can help you discover, create, and succeed; and
  • How to apply the six-step little bets process to your operations.

About the Author

Peter Sims is an acclaimed author and entrepreneur. He's the co-founder of Fuse Corps, an innovative social venture, and was also the co-author of True North: Discover Your Authentic Leadership.



What Are “Little Bets”?
Chris Rock is a successful comedian, but inventing his routines is still an arduous process. Rock visits small comedy clubs to try out rough, untested material. These raw, new jokes, whether they succeed or fall flat, are Rock’s little bets – guideposts that give...

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By the same author

  • True North

    Bill George and Peter Sims

    Wiley, 2007


Contained in Knowledge Pack:

  • Knowledge Pack
    Creativity Techniques
    The creative impulse – not to mention the follow-through – is no accident. You can provoke and harness creativity with methods that are more concrete than you might expect.

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