Summary of Simply Said

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Simply Said book summary
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Rating

8 Overall

9 Applicability

6 Innovation

8 Style

Recommendation

Communication consultant Jay Sullivan teaches you how to write better, become a more compelling public speaker, run tighter meetings, compose better emails, and more. He deals with the mechanics of organizing content and writing clearly and correctly, but he doesn’t stop there. He also explains why good communication focuses on its audience, why simple words and sentences are more effective and why great communicators are also great listeners. getAbstract recommends his helpful manual to businesspeople and to anyone who wants to communicate persuasively.

In this summary, you will learn

  • Why you should focus on your audience – not yourself;
  • How to organize your content;
  • Why simple words and sentences are more effective;
  • How to be a good public speaker;
  • Why great communicators are great listeners;
  • How to delegate; and
  • How to provide feedback to your employees.
 

About the Author

Jay Sullivan, once a practicing attorney, is now the managing partner at Exec|Comm LLC, which helps global organizations customize their teams’ communication skills. 

 

Summary

Focus on Your Audience   

People generally focus on themselves, but that interferes with communicating with others. To get people to understand, appreciate and approve of your ideas, you must care about your audience. This means focusing on your listeners and readers, not on yourself. This is rule number one of all communications, for any purpose, and in any format or medium. Your content is less important than what the audience will do with it. If you focus on others, you will be a strong communicator. If you don’t, you won’t.

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