Summary of The Brand You 50

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The Brand You 50 book summary


9 Overall

9 Applicability

9 Innovation

8 Style


Tom Peters strikes again with this segment of his trilogy on the changing nature of work. It’s a list and it sounds light until you read it as this seminal expert’s prescription for curing the lack of workplace security in the globalized world. This is required reading if you want to know what you should do - now - about the new precariousness. Amply sprinkling his lists and prose with capitals, italics and cussing, Peters takes you through 50 distinct yet interrelated concepts about work as it exists amid international business, technology and the Internet. He maintains that only the white-collar workers who brand and “Inc.” themselves will survive the changes that he anticipates in the next 15 years. And then he tells you how. As Peters says himself, the revolution has started; it is time to get on board. Given that call to arms, getAbstract recommends this hands-on book about how to take control of the rest of your career.

In this summary, you will learn

  • Why you need to become a distinct brand;
  • Fifty specific ways to become “Brand You”; and
  • Fifty actions you should take to make your brand real.

About the Author

Tom Peters is the co-author of In Search of Excellence (with Robert H. Waterman, Jr.) and A Passion for Excellence (with Nancy Austin), and is the author of Thriving on Chaos, Liberation Management, The Tom Peters Seminar, The Pursuit of Wow!, The Circle of Innovation, and the Reinventing Work series, of which this is the third book.



Reinventing Work
Not too long ago, you could work in obscurity, laboring away without poking your head above the top edge of your cubicle. You cannot survive if you do that today. The game is played differently. Since the mid-1980s, the rules of the employment game have changed, forever...

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