Summary of The Engaged Leader
A Strategy for Your Digital Transformation
Use social media to listen to, share with and engage your employees, clients and stakeholders.
In the digital age, the traditional business hierarchy no longer makes sense. The CEO was once a remote figure who depended on layers of managers for reports on customers and employees. But in the digital age, leaders must be engaged to be effective, says consultant Charlene Li. Contemporary leaders can use social media to monitor the pulse of the market; to cultivate relationships with customers, employees and stakeholders; and to empower employees by sharing information. In this beginner’s guide to digital strategy, Li shows how to listen to thousands of people at once, how to create online content that attracts followers and how to engage every level of your workforce. She offers advice on preventing social networking from becoming a time sink and explains how top executives can manage digital relationships to be just enough, but not too much. Though her manual isn’t heavy on details, getAbstract recommends it as a perfect pep talk for leaders, especially for those who are still resisting establishing a social media presence.
In this summary, you will learn
- How social media networks topple the traditional business hierarchy
- How to use these networks to listen to, share with and engage your employees, customers and stakeholders
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Harvard Business Review Press, 2008
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