Summary of Chaotics

Philip Kotler and John A. Caslione

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Rating

8 Overall

8 Applicability

6 Innovation

7 Style

Recommendation

The world is uncertain and growing more so. Businesses must react to new and constant fluidity. Remaining calm and clear-eyed in the face of chaos takes nerve and perception. Marketing guru Philip Kotler and business adviser John A. Caslione offer a rock of judgment to stand on amid these tossing seas. Their knowledgeable, organized approach proves scholarly enough to offer illuminating historical background and forward-looking enough to present a clear – if general – set of guidelines for managing, marketing and selling in a future where change is constant. They identify obstacles and offer strategies to help leaders cope with the unknown and stay flexible when the going is chaotic. getAbstract recommends this readable prescription for thriving in troubled times to anyone who intends to earn a living today, next week or 10 years hence.

In this summary, you will learn

How today’s turbulent times differ from previous business eras,
What strategies work in the face of chaos and
How to profit despite uncertainty.

About the Authors

The “father of modern marketing,” Philip Kotler teaches at the Kellogg School of Management at Northwestern University. His books include Marketing Management. Strategist John A. Caslione is the CEO of GCS Business Capital LLC, a mergers and acquisitions advisory firm.

Summary

Turbulence and Chaos
When the pilot turns on the seat belt sign and the plane shakes and shudders, you grip the armrests and wait for the turbulence to end. You can’t control what the pilot does. Patience is your only recourse. The opposite is true in today’s turbulent business climate...