Why is Howard Moskowitz, a little-known food researcher, the hero of best-selling author Malcolm Gladwell? In this engaging TED Talk, Gladwell explains Moskowitz’s far-reaching findings from spaghetti sauce taste tests. Breaking from the norm of testing for a single most popular formula, Moskowitz researched 45 sauces and determined several different preferences among tasters. His results confirmed that variety is indeed the spice of life, and a source of profit as well. If you’ve ever wondered why your local grocer carries so many options for each product, getAbstract recommends this amusing lecture.
About the Speaker
Journalist and blogger Malcolm Gladwell is a writer for The New Yorker. He wrote The Tipping Point and Outliers.
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4 years agoWhen you watch this video, keep thinking.....do our customers REALLY want a "one stop shop"? When they have diversity, specialists that work for them and with them, they are truly happy.
7 years agoAnd I ask you, are you happy? Don't let the title fool you...listen to his closing statement with just 5-7 seconds left in this thought provoking video.
Great job from one of my favorite writers and thinkers.