In: Marketing

Market Research

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9 Book


How Moviegoers Shape the Films We Love
Kevin Goetz and Darlene Hayman
Simon Element, 2021
9 Book

Small Data

The Tiny Clues That Uncover Huge Trends
Martin Lindstrom
St. Martin’s Press, 2017
7 Book

Interviewing Users

How to Uncover Compelling Insights
Steve Portigal
Rosenfeld Media LLC, 2013
8 Book

User Research

A Practical Guide to Designing Better Products and Services
Stephanie Marsh
Kogan Page, 2018
8 Book

Buyer Personas

How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business
Adele Revella
Wiley, 2015
8 Article
Martin Reeves et al.
Boston Consulting Group, 2015
7 Book

When Digital Becomes Human

The Transformation of Customer Relationships
Steven Van Belleghem
Kogan Page, 2015
7 Book

Qual-Online: The Essential Guide

What Every Researcher Needs to Know About Conducting and Moderating Interviews via the Web
Jennifer Dale and Susan Abbott
Paramount Market Publishing, 2014
7 Book

Innovating Analytics

Word of Mouth Index: How the Next Generation of Net Promoter Can Increase Sales and Drive Business Results
Larry Freed
Wiley, 2013
8 Book

The 24-Hour Customer

New Rules for Winning in a Time-Starved, Always-Connected Economy
Adrian C. Ott
HarperBusiness, 2010
8 Book

Market Rebels

How Activists Make or Break Radical Innovations
Hayagreeva Rao
Princeton UP, 2008