The Economist Intelligence Unit’s overview of trends in global consumer goods and retail markets through 2017 offers worthy analysis and information. It’s a road map that identifies the best destinations to steer toward, as well as the trenches and dead ends to avoid. getAbstract recommends this statistics-heavy article to all manufacturers, retail professionals and investors seeking a route ahead in a still-uncertain world.
In this summary, you will learn
- How consumer and retail growth will shift further to developing markets such as China;
- How “big box” stores and high street retailers will adapt to expanding and developing e-commerce, m-commerce and s-commerce (selling via social media);
- Why this expansion requires compromise between traditional and modern selling modes.
About the Author
The Economist Intelligence Unit is an independent research and analysis unit of the Economist Group.