Business leaders may think that a good public relations (PR) campaign can replace a strong corporate social responsibility (CSR) initiative, but Sangeeta Waldron explains this is not so. As her interviews with global CSR investment leaders show, investors, stakeholders, employees and customers prioritize CSR when deciding where to put their money, time and energy. Younger generations are choosing to work for and invest in companies with solid CSR programs. Waldron explains how to align an effective CSR program with your organization’s strategy.
About the Author
PR professional Sangeeta Waldron is also the author of The PR Knowledge Book. She writes frequently on sustainability and CSR issues.
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