- Concrete Examples
Legendary ad man, Dave Trott, assembled a collection of real-life fables, each with its own moral, teaching moment and creative lesson. He highlights inventive visionaries, unconventional thinkers and resourceful problem-solvers to impart lessons about life, success and advertising. Read together, the pieces form a picture of a new and different approach to working, living and spotting creativity in your surroundings.
About the Author
Dave Trott founded three advertising agencies, won the D&AD President’s lifetime achievement award, and wrote Creative Mischief and Predatory Thinking.
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