Summary of Designers Will Design, Developers Will Develop, and Why You Must Stop Them

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Software developer and entrepreneur Leonard Teo is no stranger to the pressures of delivering complex products on schedule and within budget. In this brutally honest confessional, Teo describes his struggle to manage a team of passionate designers and developers on a project for ArtStation. He expounds the importance of working within project constraints while contending with overzealous team members. While Teo’s prose is casual, his off-the-cuff style exudes the confidence that comes from firsthand experience. getAbstract recommends this article to anyone working on a digital team that wants to deliver high-quality products on time.

In this summary, you will learn

  • Why digital projects often miss deadlines and run over budget, and
  • Why product managers must put business objectives before innovative ambitions.

About the Author

Leonard Teo is CEO and co-founder of Web product development agency Ballistiq and leader of the ArtStation development team.



The beginning of any digital project is exciting. Team members look forward to playing their contributing roles; energy builds as creative approaches to the design and development of a new product emerge. Designers focus on what they do best: creating novel and alluring mock-ups. But, designers can ...

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