In this insider’s take about the launch of the Wii gaming console, Reggie Fils-Aimé, the CEO of Nintendo in America, describes how he navigated both cultural issues and business challenges. Writing in a breezy style, Fils-Aimé takes readers inside his interactions with Nintendo’s Japanese executives. He distills a variety of pivotal experiences into simple rules of business and life. While he doesn’t dwell on soul-baring moments, Fils-Aimé does offer a detailed description of his relationship with his boss. Gamers will enjoy his recollections of the launch of the groundbreaking Wii, but Fils-Aimé keeps his business lessons general enough to apply to any industry.
About the Author
Award-winning innovator Reggie Fils-Aimé served from 2006-2019 as president and chief operating officer of Nintendo of America, the largest division of the Japanese entertainment company.