A review of

Drive

The Surprising Truth About What Motivates Us

Daniel H. Pink • Riverhead • 2009

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The review below was first published in the getAbstract Journal on Feb 28, 2014.
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Intrinsic Rewards

by David Meyer

Blockbuster author Daniel Pink delves into human motivation, explaining how savvy employers must embrace intrinsic rewards to motivate and fulfill their employees.

In this New York Times bestseller, Daniel Pink, blockbuster author of To Sell Is Human, asserts that most business leaders don’t understand human motivation. They mistakenly try to impel their employees with extrinsic rewards or punishments – an operating system Pink calls Motivation 2.0.

This outmoded strategy may appear to produce results, but, Pink explains, it generates dysfunction. Instead of the carrot and stick, he says, leaders should offer workers three intrinsic motivations: autonomy, mastery and purpose. Pink ardently believes this will unleash greater performance and increase employee job satisfaction.

Drive

The Surprising Truth About What Motivates Us

Intrinsic Rewards

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