Harvard Business School associate professor Laura Huang provides a playbook for finding a competitive advantage in situations where you are clearly at a disadvantage. She points out that you can’t prevent people from forming quick perceptions, because evolution wired the brain to make rapid judgments based on minimal clues. But you can influence what people think by offering alternative cues. Huang shows how to turn disadvantages into advantages by gently “reframing” other people’s perceptions.
About the Author
Laura Huang is an associate professor at Harvard Business School. She earned a 2016 Kauffman Foundation Fellowship for her research. Poets & Quants named her one of the 40 Best Business School Professors Under 40.