Elite Sales Strategies
A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
“One-Up” salespeople plunge in and make the big bucks. “One-Down”salespeople just make excuses.
Are you a winning “One-Up” salesperson or a losing “One-Down” salesperson? One-Down salespeople have a million excuses why they seldom make any sales. Their products or services stink. Their prices are too high. Their companies are stupid. On top of everything else, they have bad luck. In contrast, One-Up salespeople never make excuses, and they don’t need to. They’re making sales and making money. If you’re feeling more down than up, turn to sales guru Anthony Iannarino, who describes why salespeople do well – or not – and offers ample information about upgrading your attitude and your sales skills.
About the Author
Anthony Iannarino also wrote Leading Growth: The Proven Formula for Consistently Increasing Revenue; The Only Sales Guide You'll Ever Need; The Lost Art of Closing: Winning the Ten Commitments That Drive Sales; and Eat Their Lunch: Winning Customers Away from Your Competition.
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