Digital analyst and sociologist Brian Solis steps from the virtual world into the real world to teach companies how best to exploit social media to engage consumers, build brand equity and compete. Solis backs up his comprehensive, detailed report with exhaustive research. He does occasionally fall prey to indecipherable phrasing such as, “Inward focus now must include outward contribution.” Despite these minor problems, getAbstract recommends this definitive social media guide to executives who want to stake their firms’ claim in the web’s vast territory.
In this summary, you will learn
- What constitutes social media,
- How organizations can become active on the social web and
- How to engage with online consumers.
About the Author
Brian Solis, a principal at the research-based advisory firm Altimeter Group, is a digital analyst and sociologist. He leads interactive programs for Fortune 500 companies.