Marketing is undergoing a metamorphosis. Traditional marketing offers one-to-many broadcasts that lack credibility and interrupt entertainment or informational programming. Content marketing does not interrupt content – because it is the content. Joe Pulizzi, a pioneer of content marketing, explains its guiding principles and then suggests how to develop a successful program. He stresses that marketers should seek opportunities to repurpose their content, as he productively did with his own material from other media in producing this book. He strings together blog posts, lists, Q&As and magazine articles, creating an informative but choppy narrative flow. Despite Pulizzi’s disjointed approach, he provides practical, valuable information in every chapter. getAbstract recommends his insights and tactics to marketing executives and anyone whose business calls for embracing new media.
In this summary, you will learn
- Why consumers like content marketing,
- How content marketing evolved,
- What forms it takes,
- How to craft a content-marketing business plan, and
- How to make and market great content.
About the Author
Content-marketing evangelist Joe Pulizzi founded the Content Marketing Institute, a leading content-marketing educational firm for enterprise brands.
Comment on this summary
3 years agoEpic Content Marketing by Joe Pulizzi provides some very basic and interesting information which can be applied to practical marketing. I got to know the importance of content marketing with the synopsis that i got from this.
I recommended to the people who are interested in marketing to go through this one for sure. you wont be dissapointed
2 years agothanks a lot!