Details, details, details. That’s really what successful event planning is all about, and that’s the key to this very successful event-planning manual. Author Judy Allen notes, lists, copes with and gives an example of virtually every detail in planning anything from a sedate corporate event in a major city to a huge celebration on a remote island. She provides examples galore plus tips, questions and answers, sample cost sheets and schedules. How much floor space does a person need to be comfortable in a tent? Answer: 20 square feet. How many bathrooms should be available for a party? Answer: One per 75 guests. And don’t forget to ask about the stemware, adequate parking and even the photographer’s back-up camera battery. This author seems to have thought every contingency, as the book’s ambitious title promises. Her one glaring omission is that she does not include the party planner’s fee - getAbstract.com’s guess is that she’d be worth it. We highly recommend this well-organized, very practical book to all event planners. Don’t send out press releases for your party without consulting Judy Allen.
In this summary, you will learn
- How to target an event to fulfill its purpose, from celebrations to marketing;
- How much detail is involved in planning a successful special event;
- How to work through the planning, timing, logistics, budget and on-site management of a special event; and
- How to prepare detailed project plans to keep the event on track.
About the Author
Judy Allen is founder and president of Judy Allen Productions, a full-service event planning production and consulting company. She also wrote The Business of Event Planning. She is a former New York Post columnist and a frequent contributor to industry publications, such as Meetings and Incentives Magazine.