Summary of Four Digital Enablers

Looking for the report?
We have the summary! Get the key insights in just 5 minutes.

Four Digital Enablers summary
Start getting smarter:
or see our plans




  • Applicable


Digital technologies in retail can help form better connections with customers and improve operational efficiency. In this report, Peter Burggraaff, Marc Schuuring and Bill Urda from The Boston Consulting Group describe available digital solutions and suggest four ways for retailers to maximize the impact of digital strategies in their stores. Some of the presented ideas might not be new to seasoned retailers. Yet getAbstract still recommends these digital approaches to both brick-and-mortar store operators and online retailers who want to provide their customers with an improved and fully integrated shopping experience.

About the Authors

Peter Burggraaff is an associate director at the Boston Consulting Group’s office in Amsterdam, where Marc Schuuring is partner and managing director. Bill Urda is a knowledge expert and team manager at BCG.



Digital technologies are transforming customers’ shopping preferences. While brick-and-mortar stores are exploring ways to implement digital technologies to engage with tech-savvy consumers, online retailers are setting up physical stores to provide “tangible experiences” to their customers. Both offline and online retailers aim to achieve the same goal: provide consumers with personalized and “seamless shopping experiences.”

Four strategies can help. First, allocating funds toward R&D helps retailers focus on technological...

More on this topic

Customers who read this summary also read

Accelerating Digital Innovation in Retail
Rewiring Merchandising to Make the Most of Analytics
The Need For Speed
How Online Marketplaces Can Power Employment in Africa
The New Disrupters
Building a Successful Digital Transformation Roadmap

Related Channels

Comment on this summary