Summary of Communication for International Business

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Communication for International Business book summary
Start getting smarter:
or see our plans

Rating

8 Overall

9 Applicability

7 Innovation

7 Style


Recommendation

International communication about buying, selling and negotiating can be tricky; often the message you seek to transmit is not the message your audience receives. This confusion increases exponentially when native English speakers try to communicate with non-native English speakers. Global communication experts Bob Dignen and Ian McMaster explain how to bridge the language gap. The authors present their information in an attractive, compelling package. They show the kind of great information delivery that’s essential to business communication. getAbstract recommends their insights and advice to those who communicate across cultures.

In this summary, you will learn

  • What difficulties non-native English speakers face when trying to understand native speakers and
  • Which strategies work best for native speakers attempting to communicate business information to non-native speakers.
 

About the Authors

Bob Dignen is a director of York Associates, specializing in international competence development. Ian McMaster is chief editor of England’s Business Spotlight magazine.

 

Summary

Whose English Language?
In Zurich, Switzerland, HR professional John Simons, a native English speaker, gave a talk to his international HR colleagues. He began, “Well, what I want to get the ball rolling with today is a question. It’s probably not a question we put to ourselves that often...

More on this topic

Customers who read this summary also read

What’s Your Presentation Persona?
What’s Your Presentation Persona?
8
The Bitcoin Paradox
The Bitcoin Paradox
8
Working in a Multicultural World
Working in a Multicultural World
7
Simply Said
Simply Said
8
The Great Brain Race
The Great Brain Race
8
We Can’t Talk About That at Work!
We Can’t Talk About That at Work!
7

Related Channels

Comment on this summary