Summary of Communication for International Business

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Communication for International Business book summary


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International communication about buying, selling and negotiating can be tricky; often the message you seek to transmit is not the message your audience receives. This confusion increases exponentially when native English speakers try to communicate with non-native English speakers. Global communication experts Bob Dignen and Ian McMaster explain how to bridge the language gap. The authors present their information in an attractive, compelling package. They show the kind of great information delivery that’s essential to business communication. getAbstract recommends their insights and advice to those who communicate across cultures.

In this summary, you will learn

  • What difficulties non-native English speakers face when trying to understand native speakers and
  • Which strategies work best for native speakers attempting to communicate business information to non-native speakers.

About the Authors

Bob Dignen is a director of York Associates, specializing in international competence development. Ian McMaster is chief editor of England’s Business Spotlight magazine.



Whose English Language?
In Zurich, Switzerland, HR professional John Simons, a native English speaker, gave a talk to his international HR colleagues. He began, “Well, what I want to get the ball rolling with today is a question. It’s probably not a question we put to ourselves that often...

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