Summary of Green Giants
Copyright © 2015 AMACOM, a division of American Management Association
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Adherents of traditional business ideology say it can’t be done: You can’t make money and exercise a social conscience. Yet, nine unique billion-dollar businesses are proving them wrong. These “Green Giant” companies, including Tesla, Toyota, GE, Whole Foods and Nike, earn strong profits while helping to sustain the planet. Sustainability consultant E. Freya Williams identifies six characteristics of these successful green companies. Her examples and supportive documentation build a solid business case for placing purpose ahead of profit. getAbstract recommends her well-researched report to business leaders, social entrepreneurs and consumers interested in in the green business movement.
In this summary, you will learn
- How profitable “Green Giant” companies follow a socially responsible business model,
- What six traits they share and
- How they integrate social responsibility into six “core structures” of their organizations.
About the Author
E. Freya Williams, CEO of Futerra North America and co-founder of OgilvyEarth, was executive vice president of business and social purpose at Edelman, a communications firm. She also founded the publication, Mainstream Green.