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Hacking the Human Mind

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Hacking the Human Mind

The behavioral science secrets behind 17 of the world’s best brands

Harriman House,

15 min read
8 take-aways
Text available

What's inside?

Behavioral science experts detail the subconscious factors influencing buying behavior.

Editorial Rating

8

getAbstract Rating

  • Analytical
  • Scientific
  • Engaging

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About the Authors

Richard Shotton is the best-selling author of The Choice Factory and The Illusion of Choice. MichaelAaron Flicker is the founder and CEO of the brand incubator firm XenoPsi Ventures. Flicker and Shotton co-founded the Consumer Behavior Lab.