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Richard Shotton and Michael Aaron Flicker
Hacking the Human Mind
The behavioral science secrets behind 17 of the world’s best brands
Harriman House, 2025
What's inside?
Behavioral science experts detail the subconscious factors influencing buying behavior.
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About the Authors
Richard Shotton is the best-selling author of The Choice Factory and The Illusion of Choice. MichaelAaron Flicker is the founder and CEO of the brand incubator firm XenoPsi Ventures. Flicker and Shotton co-founded the Consumer Behavior Lab.