You may assume that ideas rise to popularity through countless human interactions. If so, you’ve fallen for the “viral myth.” In his best-selling book Hit Makers and this shrewd, useful lecture with the same title, Atlantic editor Derek Thompson explains why people “equate volume with veracity” and how broadcasters can make it seem that a viral idea has spread socially. getAbstract widely recommends this modern-day guide to making or understanding a “hit.”
In this summary, you will learn
- Which two factors determine popularity,
- Why the term “going viral” is a misnomer,
- What assumptions strengthen the “viral myth,” and
- How best to produce or consume information online.
About the Speaker
Atlantic senior editor Derek Thompson writes chiefly about economics and the media.