Honor Thy Label
A review of

Honor Thy Label

Dr. Bronner's Unconventional Journey to a Clean, Green, and Ethical Supply Chain

Gero LesonPortfolio • 2021

All-One Capitalism

by David Meyer

Gero Leson details how Dr. Bronner's Magic Soaps lives up to its goals of minimal carbon use and an organic, Fair Trade, regenerative supply chain.

Gero Leson, vice president in charge of Special Operations at Dr. Bronner's Magic Soaps, details how the company established an organic, fair trade and regenerative supply chain. Dr. Bronner’s set up private ventures and partnerships worldwide to produce olive, palm, coconut and mint oils. The company requires its farmers to adopt organic techniques, apply farming methods that enrich the soil, and avoid synthetic pesticides and fertilizers. In return, it guarantees farmers a profit and a fair trade premium that funds local improvements.

Unconventional Business

When Emanuel Bronner founded Dr. Bronner’s Magic Soaps in 1948, he saw his products as vehicles for promoting world peace. His labels featured dense text expounding his “All-One” philosophy. He manufactured Dr. Bronner’s branded liquid, peppermint soaps that did not use synthetic ingredients.

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