- Eye Opening
- Concrete Examples
Through his well-thumbed books and popular lectures, behavioral economist Dan Ariely has presented many lessons for understanding human decisions and actions. In this 2019 TED Talk, Ariely reveals more levers behind human behavior. Find out what will and won’t change people’s behavior – and how to get the mechanics just right – in this engaging talk.
About the Speaker
Dan Ariely is a professor of psychology and behavioral economics at Duke University. He has written several books, including Predictably Irrational and The Upside of Rationality.