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Shortcuts Guide Your Life
Psychology and marketing professor Robert Cialdini, PhD offers a fundamental primer on the mental shortcuts that drive many of your decisions.
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By the same author
In our Journal
9 months ago
The Power of a “Nudge”
The context of your choices may mean the difference between success or failure. Before nudge theory became a focus in the behavioral sciences, most people knew it as the art of persuasion. Nudge theory by other names has always been part and parcel of modern advertising, marketing and public relations, because ad men knew before […]