Summary of Innovating Better and Faster

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8 Overall

9 Applicability

8 Innovation

6 Style


Your “farmer” brain limits your “hunter” potential, according to innovation consultant Jeremy Gutsche. He advises tapping into your insatiable, curious self on your quest for innovation. Gutsche’s presentation technique is frenzied and full of jargon, and his enthusiasm and graphics tend to overshadow his clever, pragmatic content. Nevertheless, attentive listeners will glean shrewd, fresh insights into the innovation process. getAbstract recommends Gutsche’s report to creatives of all ilks who wish to maximize their big ideas.

In this summary, you will learn

  • How “hunters” differ from “farmers” in terms of innovation,
  • Why cross-pollinating ideas from disparate fields creates breeding grounds for innovation and
  • How to find new opportunities.

About the Speaker

Jeremy Gutsche is CEO of Trend Hunter, a website dedicated to identifying consumer trends.



The human brain has evolved in a way that inhibits responding to change. Humans are programmed to replicate the activities that led to last year’s harvest. This “farmer” mind-set is “complacent, repetitive” and “protective.” Thus, in an economic climate where the average life span of a Fortune 500 company has fallen from 75 years to 15 years, adaptation is critical. A “hunter” mind-set, conversely, seeks change. Hunters are “insatiable, curious” and “willing to destroy.” They generate “predictable opportunities” from chaos by “connecting the dots.” For example, Robert Lang, a NASA engineer with a love of origami, found new ...

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