With this second edition, Silicon Valley Product Group founder Marty Cagan returns to inspire innovative product managers and growing technology companies. In his new look at technology product development, he acknowledges the standardization of Lean and Agile development, and looks beyond both to discuss developing technology products at scale. Cagan details how to establish a strong product team, how to prepare a product introduction and how to innovate for success. Cagan’s first groundbreaking edition opened up a new world to product development. This redone edition, which retains the structure of the first book, enables newcomers to leverage his knowledge of developing tech products. Given Cagan’s details about personnel, job descriptions and product discovery, getAbstract recommends this overview to future and current tech product managers, to senior engineers and to executives seeking to understand the behind-the-scenes workings of technology product development.
In this summary, you will learn
- How to create dynamic and effective product teams and leverage product discovery techniques,
- What staff roles growth-stage and enterprise companies must fill for successful product development, and
- What methods you can use to stage a “discovery sprint.”
About the Author
Marty Cagan, the former senior vice president for product and design for eBay, founded the Silicon Valley Product Group.