Summary of Demand Management Best Practices

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Demand Management Best Practices book summary


8 Overall

9 Applicability

7 Innovation

7 Style


Supply chain consultants Colleen Crum and George E. Palmatier use crystal-clear language and unerring dedication to the finer points of “demand management” to define it, encourage it, and enable you to implement it effectively. After digesting their case studies, scenarios, analyses and pithy wisdom, you will understand that demand management is neither a niche nor a fad; it’s more of a Swiss Army Knife for rethinking and revitalizing your business. Open one blade and you sharpen sales; open another and you carve better branding or marketing. This book is eminently useful, employing jargon only where necessary and neatly encompassing its main points in “best practices” lists at the end of each chapter. A careful read with a highlighter in hand would help anyone better understand supply chains. More specifically, getAbstract recommends it to higher-ups in sales and marketing, to those who manage supply chains, and, of course, to those responsible for providing forecasts or managing demand for companies.

In this summary, you will learn

  • What “demand management” is;
  • How to use it to “plan, communicate, influence, manage and prioritize” your supply flow; and
  • How to foster the type of collaboration that leads to effective demand management.

About the Authors

Colleen Crum is a managing principal at Oliver Wright Companies, where George E. Palmatier is a consultant and educator.



“Demand Management”: Why Pursue It, and What to Pursue
Computers can predict demand, but they cannot manage it. The thought process is too sophisticated and variable. For example, what if a computer issues a forecast and the person responsible for your supply line doesn’t believe that ...

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