Summary of It’s Who You Know

In today’s hyper-connected world, success depends on smart networking. People must network with one another to get ahead. For most introverts, this is a big problem. They don’t know how to network effectively. Most extroverts like the idea of networking per se. However, like introverts, they often don’t know how to network efficiently. They think networking should be transactional, not transformational. This ultimately makes networking a shallow – and usually unproductive – undertaking. Janine Garner – founder of the women’s networking community LBDGroup – teaches introverts and extroverts alike how to tackle networking. She explains why it is essential, how it benefits you, how to manage it and what types of people you should recruit (and avoid). She shows you why your network hinges on four core members and 12 key people you must select carefully. getAbstract recommends Garner’s guide to business students, entrepreneurs, the self-employed and anyone seeking to network effectively.