The baby boomers’ children have grown up to be master multitaskers, able to send text messages, download music, watch TV and study at the same time. They’re entering the labor pool in droves, and they expect their jobs to be not only stimulating and well-paying but also (if you can imagine it) fun. Who are these extraordinary people with their radical work ethic? They are the “Millennials,” the second wave of baby boomer children who are questioning the way their parents do business. Dr. Joanne G. Sujansky and Dr. Jan Ferri-Reed caution managers that they must cater to millennials or risk losing billions in employee turnover and unachieved productivity. The authors explain how the members of this over-nurtured, well-educated, technology-savvy generation differ from their parents and grandparents. They also explain how to make workplaces hip enough to attract and retain this new talent. getAbstract suggests this insightful read to baby boomers who are struggling to manage these bright, energetic, puzzling and sometimes exasperating employees.
In this summary, you will learn
- How the “Millennials,” the newest generation in the labor pool, differ from previous generations;
- What characteristics define millennials; and
- How to create a work environment that attracts, nurtures and retains them.
About the Authors
Author and consultant Dr. Joanne G. Sujansky speaks frequently on leadership, change and retention. She founded KEYGroup, the training and coaching firm where Dr. Jan Ferri-Reed is president.
Comment on this summary
3 years agoSimple and easy to follow.
6 years agoDr. Joanne G. Sujansky and Dr. Jan Ferri-Reed have hit the nail on the head. They take a Science Channel-like approach to explaining a Millennial for those who have never come across one. Their attempt at explaining a generation of people takes on the form of painting the whole generation with one broad stroke. What ensues is a most delicious blend of stereotypes and naivety. If you enjoy the Planet Earth series and wish they would make one about whippersnappers, this summary is for you. This summary is also for you if you enjoy the thought of every senior citizen watching the Golden Girls while enjoying a Werthers.