Summary of Know Yourself and Focus on Contribution

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In this award-winning essay, Tufts University student Khuyen Bui considers the difficulties involved in “managing oneself” in the digital age. Drawing upon the writings of Peter Drucker – one of the founding fathers of modern management theory – Bui offers practical analysis and personal examples of how following Drucker’s advice to pursue self-understanding and “focus on contribution” can empower people to act more purposefully and avoid “fear of missing out.” getAbstract recommends this essay for everyone interested in management innovation and personal self-development.

About the Author

Tufts University student Khuyen Bui was the winner of the 2015 global Peter Drucker Challenge.



The digital era is an age of easily available information, but with that abundance comes an increase in distraction, impatience and “fear of missing out” (FOMO). The steady stream of news stories and status updates on the Internet drives young people’s FOMO about endless opportunities available around the world, including what to eat, what products to purchase, how to spend leisure time and what career paths to follow.

FOMO can be positive. It prompts a desire to dream big and do something that’s truly meaningful with your life...

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