This new edition of Charles O’Reilly and Michael Tushman’s 2016 original, offers expanded, fresh insights into how to build an “ambidextrous” organization: one that continues to extract profits from existing lines of business while simultaneously developing new ventures that eventually displace the old. The authors use cautionary lessons from Blockbuster, Sears and Kodak to demonstrate how fraught this balancing act can be. However, their description of firms that get it right, including Amazon and IBM, offers your business a road map to survive and thrive in turbulent times.
About the Authors
Business professors Charles A. O’Reilly III and Michael L. Tushman teach and conduct research at Stanford and Harvard universities, respectively. Each has earned a Distinguished Scholar Award from the Academy of Management.
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Cautionary Tales from Companies That Squandered Their Market Lead
The future waits for no one. The Eastman Kodak company developed a digital camera in 1975, just at the birth of the personal computing explosion. Top executives decided to quash it, as they felt it would cannibalize its primary analog film processing business. As Paul B. Carroll and Chunka Mui write in Billion Dollar Lessons, […]