Summary of Lead with a Story
AMACOM, a division of American Management Association, 2012
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Once upon a time, young manager Paul Smith worked diligently to prepare a slide presentation for the CEO of Procter & Gamble, A. G. Lafley. To Smith’s dismay, Lafley sat with his back to the screen and didn’t glance at the slides, choosing instead to focus solely on Smith. This taught Smith a valuable lesson: A fact-based pitch never works as well as a story. In this helpful manual, Smith offers more than 100 stories readers can use in a variety of business situations. He teaches the basics of storytelling, including examples and exercises. Smith’s easy and absorbing manner draws you into each tale. getAbstract recommends that managers, salespeople and presenters read this charming compilation, from its useful instructions all the way to its happily ever after.
In this summary, you will learn
- How stories engage an audience,
- How to tell a story effectively in a variety of business situations and
- What kinds of stories you can tell.
About the Author
Paul Smith, a public speaker and leadership coach, is director of Consumer & Communication Research at Procter & Gamble.
Comment on this summary
3 years agoSame with me, it keeps asking me to login even after I have logged in :(
4 years agoThis technology is frustrating. can't download. Tells me to login after already login. I do it again and tells me to login in again.
4 years agoHello William,
Sorry you are having difficulties. I will send you a separate email to the email on file on how to access your subscription.
Your getAbstract Team
6 years agoThe Summary could have been a little longer.
6 years agoPersonal stories are better -- sorry that this focuses on canned stories.
6 years agoConfidence crushed after seeing and now dreading the look of eyes glazing over as you lose an audience due to lack of knowing how to tell a story right. Boy does it hurt. This gives me hope. Thank you.
6 years agoExcelent....we need this now in the black/white world of numbers!
6 years agoGood story. I will be telling it.
6 years agoExcellent!
6 years agolooks interesting !!
6 years agoa few more non P&G examples would be good, although I like the style and approach. I think the small section on feedback needs to be explored further if you are wanting to use the model suggested. Thanks