Don’t believe that most entrepreneurs are brash adventurers who act without thinking, mindlessly hitching their wagons to any bold, new enterprise. It certainly is not true for serious businesspeople who succeed over the long haul. They are the brilliant strategists who think 12 moves ahead. And what are those moves? Entrepreneurial aspirants can find out by reading this rollicking good book by serial starter-upper Brad Rosser. A former McKinsey & Co. consultant, Rosser worked closely with famously successful moguls, including Sir Richard Branson (Virgin Group) and property tycoon Peter Beckwith (PMB Holdings). getAbstract finds that Rosser’s smart, savvy book provides the necessary know-how to get a business up and running – and all in his signature Aussie-style combination of bonhomie and brio.
In this summary, you will learn
- How to plan, finance and staff a new business;
- How to help your company grow;
- How to create a notable brand and
- How to make the most money when you sell your enterprise.
About the Author
Brad Rosser is an entrepreneur. His latest commercial creation is the BetterStrongerFaster Group. Rosser worked for McKinsey & Co., Virgin Group and Bond Corporation.
Comment on this summary
5 years agovery good audio book