Summary of Design a Better Business

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Design a Better Business book summary
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Rating 

8 Overall

9 Applicability

7 Innovation

8 Style

Recommendation

This quirky ode to product and process design offers pages of illustrations and sketches that enliven the text. Design experts Patrick van der Pijl, Justin Lokitz and Lisa Kay Solomon use their book’s layout to underscore their thesis about the flexibility of product and process design. Patient readers will find case vignettes, examples, advice, and a seven-step design progression through product and process development. getAbstract recommends this lively compendium to experienced product and process designers and to anyone seeking a design system reference tool.

In this summary, you will learn

  • How the “design process” can improve all aspects of your business, including strategy, product creation and execution; and
  • What seven steps you should take to design, test and validate systems and products.
 

About the Authors

Patrick van der Pijl and Justin Lokitz lead organizations focused on helping firms in their design process. Lisa Kay Solomon teaches design at two universities in California.

 

Summary

The “Design Journey”

Design means strategizing and taking deliberate steps to engineer change in your organization and position it for success in an unpredictable world. The design approach offers a way of addressing the increasing uncertainty organizations face worldwide and preparing for the future. Your company can build a better business and a better organization by working through the steps and stages of design.

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