Summary of The Pursuit of WOW!

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The Pursuit of WOW! book summary


8 Overall

8 Applicability

9 Innovation

9 Style


Even when he’s not at his best, and he isn’t here, Tom Peters stands head-and-shoulders above other management gurus, particularly if you like your messages delivered straightforwardly with a good dose of exclamation points. Peters is all about simplicity and excitement, both in his language and in his message. His basic mantra never changes: the workplace is becoming ever more competitive, so you need to make yourself and your company stand out. Do this by viewing your work as a series of critical projects and injecting limitless enthusiasm into each one. In delivering his consistent message, Peters tosses out scores of common-sense lines that are so true that you just have to jot them down. You’ll find quite a few such keepers in this book, but you won’t find much of an overriding theme. Instead, Peters presents a string of 210 useful, fun, pithy observations that flow together loosely, all to imbue you with a dose of Pow! Now! Wow! If you want to get going, recommends this motivational booster.

In this summary, you will learn

  • How to motivate your workforce, advance your career and shape your organization to respond to change;
  • How and why to empower your employees; and
  • How to make your company stand out in the competitive global marketplace.

About the Author

Tom Peters is a management consultant whose books include In Search of Excellence (with Robert H. Waterman, Jr.), A Passion for Excellence (with Nancy Austin), Thriving on Chaos, Liberation Management and The Tom Peters Seminar. He is the founder and chief executive of the Tom Peters Group in Palo Alto, California.



Pursue the "Wow!"
What is "Wow!"? "Wow!" is excitement that makes you and your company stand out from the crowd. It’s enthusiasm, excellence and success. Here’s how to pursue the "Wow!" for your organization. First, you have to get up and get going...

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