Summary of The Trust Edge
From THE TRUST EDGE: HOW TOP LEADERS GAIN FASTER RESULTS, DEEPER RELATIONSHIPS, AND A STRONGER BOTTOM LINE by David Horsager. Copyright © 2009 by David Horsager. Reprinted by permission of Free Press, a Division of Simon & Schuster, Inc.
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Trust consultant David Horsager, also author of The Daily Edge, defines “trust” as a belief in a person or thing. He explains that trust indicates that a person or a product possesses inherent integrity, even in trying circumstances. Without trust, a business can’t forge new associations, retain employees, or enhance its customers’ regard for its merchandise or services. Horsager offers a thoughtful, practical way to understand why your ability to get others to trust you is your greatest business and personal asset. He enhances his argument with graphics, illustrations and strong formatting. getAbstract recommends this meaningful exploration of building trust to leaders, entrepreneurs, salespeople, HR managers and students of human nature.
In this summary, you will learn
- What constitutes “trust,”
- How the “eight pillars” of trust help people regard you as trustworthy, and
- What you and your business gain from recognizing the importance of trust.
About the Author
Writer, businessman, academic and entrepreneur David Horsager also wrote The Daily Edge. An adjunct professor of organizational leadership at Bethel University, he heads Horsager Leadership and studies and speaks on how trust affects performance.
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