Jeff Gothelf distills two decades of experience in this slim volume outlining how to combine the best elements of product development strategies – Agile, Lean Start-Up and Design Thinking – for your end user’s maximum benefit. Gothelf focuses on the practices these methods share and suggests ways to create an aligned team of your technical, design and managerial personnel. His central points come down to: Put your customers first, and be flexible as you experiment with different tactics.
About the Author
Jeff Gothelf is also the author of Lean UX, Sense & Respond and Forever Employable. He consults with and coaches for high-growth businesses and large enterprises.
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